Marketing a SaaS product requires a different approach compared to traditional software. In 2024, content marketing, search engine optimization (SEO), and pay-per-click (PPC) campaigns are key strategies for driving traffic to your SaaS platform. Offering free trials or freemium versions can help attract new users, while email marketing and personalized onboarding experiences can boost conversion rates. Product-led growth (PLG) is becoming a popular strategy, where the product itself is the main driver of acquisition, retention, and expansion. Leveraging customer reviews, testimonials, and case studies is also important for building credibility and trust in the SaaS market.