Content marketing remains a cornerstone of SEO success in 2024. To create a winning content strategy, focus on producing high-quality, relevant content that addresses your audience's needs and search intent. Start by conducting keyword research to identify terms with both search volume and business relevance. Diversify your content types—blog posts, infographics, videos, and podcasts can all help engage users and improve your rankings. Updating old content with new data, internal links, and updated keywords is also an effective way to maintain visibility. Incorporating user-generated content and promoting it through social media can further enhance your SEO efforts, driving both traffic and engagement.