Technical SEO plays a critical role in determining how well your site ranks on search engines. In 2024, one of the top priorities is optimizing your site for Core Web Vitals—factors that affect load times, interactivity, and visual stability. Ensuring your site has a clean URL structure and uses proper heading tags (H1, H2, etc.) is essential for both users and search engines. Crawlability is another key factor, so make sure your site’s robots.txt file is correctly configured, and submit an updated sitemap to Google. Structured data markup helps search engines better understand your content, potentially earning you rich snippets in the search results.